TASK OF THE PROJECT
To create a visual concept for a future-ready product — a bike that adapts to your riding style and blends naturally into everyday city life.
The client’s request
Convey the feeling of speed, intelligence, and lightness without overwhelming the viewer.
The interface should feel like part of the product experience — not just a presentation of it.
TASK OF THE PROJECT
To create a visual concept for a future-ready product — a bike that adapts to your riding style and blends naturally into everyday city life.
The client’s request
Convey the feeling of speed, intelligence, and lightness without overwhelming the viewer.
The interface should feel like part of the product experience — not just a presentation of it.
Gallery of the project















RESULTS
A concept landing page balancing lifestyle aesthetics and tech minimalism.
Experience
Infinity Bike feels like part of the smart device ecosystem yet maintains its own brand identity — confidence, clarity, and energy.
Essence
The project demonstrates a design philosophy where aesthetics and functionality move in sync, like a perfectly tuned transmission.
RESULTS
A concept landing page balancing lifestyle aesthetics and tech minimalism.
Experience
Infinity Bike feels like part of the smart device ecosystem yet maintains its own brand identity — confidence, clarity, and energy.
Essence
The project demonstrates a design philosophy where aesthetics and functionality move in sync, like a perfectly tuned transmission.
Let's start
creating together
Copyright © Ivan Marchukov 2025
Let's start
creating together
Copyright © Ivan Marchukov 2025
Let's start
creating together
Copyright © Ivan Marchukov 2025



