TASK OF THE PROJECT
To design a series of high-end strategic presentations for an immersive cultural event, each tailored to a specific audience while maintaining a unified philosophy, tone of voice, and visual language.
The task was to translate an abstract, emotion-driven concept into multiple structured decks — for brand partners and community partners — clearly articulating value, collaboration formats, and a turnkey event solution without relying on traditional promotional language.
The client’s request
The client needed not a single presentation, but a flexible presentation system that could adapt to different partnership contexts.
Key requirements included:
— Developing separate decks for brands and communities, each with a distinct focus
— Positioning collaboration as a long-term cultural partnership, not advertising or sponsorship
— Emphasizing the global shift toward offline, experiential brand engagement
— Clearly communicating a turnkey event solution for partners
— Avoiding corporate or sales-driven language in favor of an editorial, cultural tone
— Ensuring that each presentation could stand alone while remaining part of a cohesive narrative ecosystem
The presentations had to feel intentional, premium, and emotionally intelligent — aligned with cultural and experiential projects rather than classic marketing materials.
TASK OF THE PROJECT
To design a series of high-end strategic presentations for an immersive cultural event, each tailored to a specific audience while maintaining a unified philosophy, tone of voice, and visual language.
The task was to translate an abstract, emotion-driven concept into multiple structured decks — for brand partners and community partners — clearly articulating value, collaboration formats, and a turnkey event solution without relying on traditional promotional language.
The client’s request
The client needed not a single presentation, but a flexible presentation system that could adapt to different partnership contexts.
Key requirements included:
— Developing separate decks for brands and communities, each with a distinct focus
— Positioning collaboration as a long-term cultural partnership, not advertising or sponsorship
— Emphasizing the global shift toward offline, experiential brand engagement
— Clearly communicating a turnkey event solution for partners
— Avoiding corporate or sales-driven language in favor of an editorial, cultural tone
— Ensuring that each presentation could stand alone while remaining part of a cohesive narrative ecosystem
The presentations had to feel intentional, premium, and emotionally intelligent — aligned with cultural and experiential projects rather than classic marketing materials.
Gallery of the project
Text and visuals have been modified to protect sensitive project information.
RESULTS
A cohesive series of partner presentations was delivered, forming a modular communication system for the project.
The presentations successfully:
— Positioned the project within a global trend toward immersive offline experiences
— Balanced emotional storytelling with strategic clarity
— Communicated complex ideas in a clear, structured, and visually refined way
— Enabled confident conversations with different types of partners using tailored materials
As a result, the client received a scalable presentation system that supports ongoing partnership development while preserving the integrity and cultural value of the project.
Outcome
— A Brand Partnership Deck focused on experiential integrations, sensory storytelling, and long-term brand presence
— A Community Collaboration Deck highlighting cross-community value, turnkey event delivery, and member experience
— A shared narrative framework allowing the client to adapt messaging without diluting the core concept
RESULTS
A cohesive series of partner presentations was delivered, forming a modular communication system for the project.
The presentations successfully:
— Positioned the project within a global trend toward immersive offline experiences
— Balanced emotional storytelling with strategic clarity
— Communicated complex ideas in a clear, structured, and visually refined way
— Enabled confident conversations with different types of partners using tailored materials
As a result, the client received a scalable presentation system that supports ongoing partnership development while preserving the integrity and cultural value of the project.
Outcome
— A Brand Partnership Deck focused on experiential integrations, sensory storytelling, and long-term brand presence
— A Community Collaboration Deck highlighting cross-community value, turnkey event delivery, and member experience
— A shared narrative framework allowing the client to adapt messaging without diluting the core concept
Let's start
creating together
Copyright © Ivan Marchukov 2025
Let's start
creating together
Copyright © Ivan Marchukov 2025
Let's start
creating together
Copyright © Ivan Marchukov 2025